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Ticket Sales and Violent Content in Popular Movies

Bibliographic Data

ID2153283
AuthorsR E Barranco (0000-0003-2913-0119, Mississippi State University, Mississippi State, MS, USA, corresponding author), Nicole E Rader (0000-0003-3217-3531, Mississippi State University, Mississippi State, MS, USA), Maria T Trinh (Mississippi State University, Mississippi State, MS, USA), Maria Trinh (Mississippi State University)
Year2020
Volume41
Issue8
Pages1005-1017
Publication date2020-08-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueDeviant Behavior (JOURNAL)
Journal identifiersISSN: 0163-9625 • E-ISSN: 1521-0456
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/01639625.2019.1596535
OpenAlexW2923916740
LanguageEN
Citations received1
References cited25

Recent research has found a link between the presence of violent content, movie ratings, and ticket sales, but has left several questions unanswered. The current study attempts to answer these questions by examining the level of adult content in 2,094 popular movies between 1992 and 2012. We find that the amount of violent content is a significant predictor of ticket sales, but only in non-R rated movies. Furthermore, we find evidence that violent content has been increasing in non-R rated movies and this increase is likely due to changes in MPAA ratings standards. We discuss the implications of our findings

Advertising · Business · Computer security · Content (measure theory · Content analysis · Social science · Sociology · Ticket · Cinema and Media Studies · Computer Science · Gambling Behavior and Treatments · Mathematics · Media Influence and Health · Psychology

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Unique citing works1
Citations per year0,25
Citation span2022 - 2022 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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