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The feedback vaccine

Using inoculation theory to address cultural differences in negative instructional feedback

Datos Bibliográficos

ID21539657
AutoresShuai Guo (0000-0003-4529-6389, University of Kentucky, autor de correspondencia), T Kody Frey (0000-0003-1001-8821, University of Kentucky), Erin B Hester (0000-0002-0772-3952, University of Kentucky)
Año2026
Volumen75
Número2
Páginas115-135
Fecha de publicación2026-04-03
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaCommunication Education (JOURNAL)
Identificadores de la revistaISSN: 0363-4523 • E-ISSN: 1479-5795
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/03634523.2025.2559805
OpenAlexW4414373829
IdiomaEN
Referencias citadas60

This study used a 2 (time: pre- vs. postexposure) × 3 (preemptive message: control, face-supportive, inoculation) mixed online experimental design to investigate whether preemptive messaging from international instructors of high-power-distance cultures can mitigate negative perceptions among students from low-power-distance cultures when receiving critical feedback. Results indicated that negative instructor feedback significantly reduced perceived student–instructor rapport, positive attitude toward the instructor, and willingness to enroll in future classes with this instructor. However, negative feedback did not influence students’ feelings about instructor credibility, the perceived fairness of the comments, or the perceived fairness of the grading. Additionally, preemptive inoculation messages were more effective than face-supportive messages in preserving positive student perceptions, underscoring the importance of strategically addressing cultural differences in instructional communication. However, the magnitude of change stemming from the negative feedback on perceptions of instructor credibility, as well as the perceived fairness of the comments and grading, was not significantly different across any of the conditions

Attitude change · Cross-cultural · Cultural background · Cultural competence · Cultural diversity · Higher education · Intercultural communication · Communication in Education and Healthcare · Education and Critical Thinking Development · Online and Blended Learning

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