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Emerging Negative Soft Power

The Evolution of China’s Identity in the 2008 and 2022 Beijing Olympics Opening and Closing Ceremonies

Bibliographic Data

ID21545382
AuthorsMichelle Cabula (China Files, corresponding author), Stefano Pochettino (ESIC Business & Marketing School, Valencia)
Year2023
Volume58
Issue2
Pages17-34
Publication date2023-04-03
Open AccessNo
TypeARTICLE
VenueThe International Spectator (JOURNAL)
Journal identifiersISSN: 0393-2729 • E-ISSN: 1751-9721
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/03932729.2023.2195337
OpenAlexW4377092479
LanguageEN
Citations received3
References cited17

By hosting the Olympics in 2008 and 2022, Beijing became the first city to organise both the Summer and Winter Games. These events offered the People’s Republic of China (PRC) an opportunity to present itself to the world and enhance its attractiveness. However, between the two editions, Chinese self-perception has experienced significant transformations, as has its vision of the world, resulting in the national attitude shifting from adaptation to, to contestation of pre-established norms and paradigms. The symbols, images, scenes and discourses exhibited during the opening and closing ceremonies of the Beijing 2008 and 2022 Olympics mirror the broader international communication strategies deployed by the PRC under the Hu Jintao and Xi Jinping presidencies as part of their implementation of negative soft power

Aesthetics · Art · Attractiveness · Beijing · China · Media studies · Political science · Sociology · Soft power · International Relations and Foreign Policy · Law

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Citations per year1
Citation span2023 - 2026 (4)
Highly citedNo

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