How can game companies with cause-related marketing effectively guide players to engage in prosocial behaviors while simultaneously enhancing brand loyalty

Bibliographic Data

ID21562269
AuthorsCocuhen Wu (0000-0002-7615-524X, National Taiwan University of Science and Technology, corresponding author), Ting-Ya Wang (0009-0003-1022-4032, National Taiwan University of Science and Technology)
Year2024
Volume154
Pages108132
Publication date2024-05-01
Open AccessYes
TypeARTICLE
VenueComputers in Human Behavior (JOURNAL)
Journal identifiersISSN: 0747-5632 • E-ISSN: 1873-7692
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.chb.2023.108132
OpenAlexW4390542888
LanguageEN
Citations received3
References cited62

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