How do users contribute to YouTube channels’ revenue? An empirical analysis of Korean beauty channels
Bibliographic Data
| ID | 21563652 |
|---|---|
| Authors | Sewon Eom (0009-0000-0801-9652, Korea University), Jaeyoung Park (0000-0002-1608-6641, Korea University), Eugene Choi (Korea University), Jinho Park (0000-0001-5235-5717, Korea University), Seongcheol Kim (0000-0001-6703-4465, Korea University, corresponding author) |
| Year | 2025 |
| Volume | 172 |
| Pages | 108741 |
| Publication date | 2025-11-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Computers in Human Behavior (JOURNAL) |
| Journal identifiers | ISSN: 0747-5632 • E-ISSN: 1873-7692 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.chb.2025.108741 |
| OpenAlex | W4411582809 |
| Language | EN |
| References cited | 38 |
Advertising · Aesthetics · Art · Beauty · Business · Empirical research · Revenue · Statistics · Telecommunications · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Mathematics · Psychology · Technology Adoption and User Behaviour · Finance
Social Media Entertainment
Whence Consumer Loyalty?
Customer Loyalty
Common Errors
A two-actor model for understanding user engagement with content creators
Social media engagement
Impacts of influencer attributes on purchase intentions in social media influencer marketing
Korea’s Platform Empire
YouTube’s Operational Logic
Practical knowledge of algorithms
YouTube stickiness
Towards the engagement economy
Dynamic Models for Dynamic Theories
Power to the People? Conceptualising Audience Agency for the Digital Journalism Era
Audiences’ Communicative Agency in a Datafied Age
The platform economy matures
The Drama of Metrics
Algorithmic Experts
| Highly cited | No |
|---|