Selling the Suburbs to Montrealers
Advertising Discourse and Strategies, 1950–1970
Bibliographic Data
| ID | 21572787 |
|---|---|
| Authors | Harold Bérubé (corresponding author) |
| Year | 2024 |
| Volume | 34 |
| Issue | 2 |
| Pages | 3-37 |
| Publication date | 2024-01-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of the Canadian Historical Association (JOURNAL) |
| Journal identifiers | ISSN: 0847-4478 • E-ISSN: 1712-6274 |
| Publisher | Consortium Erudit (PUBLISHER • CA) |
| DOI | 10.7202/1115029ar |
| OpenAlex | W4405499876 |
| Language | EN |
This article addresses the way mass suburbanization was marketed to Montrealers in the 1950s and 1960s. Advertisements for newly built, single-family homes in anglophone and francophone newspapers evidence the evolution of marketing strategies and the construction of the suburban ideal that underpinned them, shedding light on what constituted the typical publicity for this period as well as the changing discourses and strategies used and their convergence for the two linguistic groups (at least, as far as content is concerned)
Advertising · Art · Business · Economic growth · Economics · French · Humanities · Media studies · Newspaper · Political science · Publicity · Sociology · Suburbanization · Canadian Identity and History · Demography · Historical Studies and Socio-cultural Analysis · Law · Literature and Culture Studies
| Highly cited | No |
|---|