Evolution of Social & Behaviour Change (SBC) Space

This essay deep-dives into the journey of Indonesia’s SBC programmes, evolution of landscape from top-down models to the current strategies that are participatory and community-driven - taking into account the socio-ecological and human-centered design frameworks. Understanding Indonesia’s SBC evolution requires recognising the social structures and power relations that shape how behavioural practices emerge, persist, or change. Drawing on Giddens’ structuration theory, behaviour change is viewed as a dynamic interaction between community and the institutional environments - enabling or constraining action. Perspectives from Bourdieu illuminate how symbolic power-exercised through health systems, experts, and social hierarchies-influences whose knowledge is legitimised in SBC processes. Drawing on extensive desk research and wide range of literature review, along with the focused interactions with 135 experts, the authors analysed how SBC plays an important role in addressing child-rights issues, for eg. immunisation, and maternal health. The authors explored how Indonesia’s SBC ecosystem is reshaping via digital technologies and global knowledge flows while assessing how modern technologies, social media platforms and international best-practices are adapted thus, strengthening outreach and engagement. In spite of the progress, gaps remain in scientific monitoring and evaluation, capacity-building, and addressing issues like climate change, mental health, and gender equity

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