Exploring the effectiveness of image repair tactics

Comparison of U.S. and Middle Eastern audiences

Bibliographic Data

ID21577209
AuthorsJohn Gribas (0000-0003-3915-8131, Russian State Agrarian Correspondence University, corresponding author), James R DiSanza (0000-0002-3356-0886, Twitter (United States)), Karen L Hartman (0000-0003-1806-4988, Twitter (United States)), David Carr (0000-0003-0671-0719, Twitter (United States)), Nancy J Legge (0000-0002-6250-5325, Twitter (United States))
Year2021
Volume38
Issue3
Pages150-160
Publication date2021-05-27
Open AccessNo
TypeARTICLE
VenueCommunication Research Reports (JOURNAL)
Journal identifiersISSN: 0882-4096 • E-ISSN: 1746-4099
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/08824096.2021.1909550
OpenAlexW3155998144
LanguageEN
Citations received1
References cited21

Research into organizational crisis response effectiveness has tended to focus on Western case studies and U.S. samples. There are reasons to believe that audience response to image repair strategy is guided at least in part by broad cultural assumptions, though no research to date has explored cross-cultural comparison. This exploratory study compares U.S. and Middle Eastern audiences to see if individuals from countries and cultures outside the U.S. respond differently to organizational image repair tactics than people from the U.S. Results suggest that, while certain tactics seem to be overall better and worse across cultures, there are notable differences in how U.S. and Middle Eastern audiences perceive tactic effectiveness. These differences have implications relevant to those responsible for crisis response decisions. This report concludes with discussion on this matter and suggestions for future research

Exploratory research · Middle management · Political science · Public relations · Social science · Sociology · Disaster Management and Resilience · Psychology · Public Relations and Crisis Communication · Social Psychology · Team Dynamics and Performance

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