When does disgrace matter? Injunctive norms explain the avoidance of entertainment starring a socially accused actor
Bibliographic Data
| ID | 21577262 |
|---|---|
| Authors | Sunyoung Park (0000-0002-6292-5514, corresponding author), Kevin Kryston (0000-0002-3411-2823), Allison Eden (0000-0003-0846-2739) |
| Year | 2024 |
| Volume | 41 |
| Issue | 3 |
| Pages | 143-154 |
| Publication date | 2024-05-26 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Communication Research Reports (JOURNAL) |
| Journal identifiers | ISSN: 0882-4096 • E-ISSN: 1746-4099 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/08824096.2024.2358809 |
| OpenAlex | W4399256639 |
| Language | EN |
| Citations received | 1 |
| References cited | 15 |
This study explored how social pressures surrounding film viewing might reduce audiences’ intentions to watch highly-rated entertainment content. Using an experimental design that varied critics’ ratings of the film (positive/negative) and norm-based social sanctions (explicit/implicit/no sanction) for watching a film, participants indicated their intention to watch and anticipated enjoyment of the film. The results show that film quality was a stronger predictor of behavioral intention and anticipated enjoyment than norm-based sanctions, but norms reduced participants’ anticipated enjoyment of low-rated films. The results are discussed in terms of their theoretical and practical implications
Advertising · Business · Entertainment · Perception · Political science · Social norms approach · Crime, Deviance, and Social Control · Humor Studies and Applications · Law · Media Influence and Health · Psychology · Social Psychology
Television uses and gratifications
Social norms
The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
The Selective Exposure Self- and Affect-Management (Sesam) Model
The social factors and functions of media use
Social norms and social identity explain the selection and anticipated enjoyment of in-group versus out-group films
Measuring Subjective Movie Evaluation Criteria
An Explication of Social Norms
Mass Media and Adolescent Schooling
Appreciation as Audience Response
A focus theory of normative conduct
Distinctiveness and Influence of Subjective Norms, Personal Descriptive and Injunctive Norms, and Societal Descriptive and Injunctive Norms on Behavioral Intent
| Citations per year | 1 |
|---|---|
| Citation span | 2026 - 2026 (1) |
| Highly cited | No |