Effects of a “spin doctor” in crisis communication
A serial mediation model of identification and attitudes impacting behavioral intentions
Bibliographic Data
| ID | 21577308 |
|---|---|
| Authors | David E Clementson (0000-0001-6915-9261, Schlumberger (Ireland), corresponding author) |
| Year | 2021 |
| Volume | 38 |
| Issue | 4 |
| Pages | 282-292 |
| Publication date | 2021-08-08 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Communication Research Reports (JOURNAL) |
| Journal identifiers | ISSN: 0882-4096 • E-ISSN: 1746-4099 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/08824096.2021.1961720 |
| OpenAlex | W3199026726 |
| Language | EN |
| Citations received | 1 |
| References cited | 13 |
This paper combines theories of identification and image repair to explain why an organization in crisis should avoid designing messages that engage in “spin.” An experiment is reported (N = 262 nationwide U.S. Qualtrics Panel) in which a company spokesperson replies to questions from a journalist in a news interview. Results indicate that people (a) identify more with the spokesperson, and (b) have more favorable attitudes toward the business, when the spokesperson directly answers rather than spins. Serial multiple mediator modeling reveals the theoretical process of consumer behavioral intentions bolstered by an organization “coming clean” instead of spinning in a scandal
Mediation · Moderated mediation · Political science · Computer Science · Law · Media Influence and Health · Media Studies and Communication · Psychology · Public Relations and Crisis Communication · Social Psychology
| Citations per year | 0.33 |
|---|---|
| Citation span | 2023 - 2023 (1) |
| Highly cited | No |