Understanding the Adoption and Usage Behaviors of Popular and Emerging Metaverse Platforms
A Study Based on the Extended Technology Acceptance Model
Bibliographic Data
| ID | 21578684 |
|---|---|
| Authors | Shuya Pan (0000-0002-0184-936X, Renmin University of China), Soyoung Jung (0000-0002-1010-6250, Department of Media & Communication, Dong-A University, Busan, South Korea, corresponding author), Shixin Suo (Renmin University of China) |
| Year | 2023 |
| Volume | 67 |
| Issue | 4 |
| Pages | 574-595 |
| Publication date | 2023-08-08 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Broadcasting & Electronic Media (JOURNAL) |
| Journal identifiers | ISSN: 0883-8151 • E-ISSN: 1550-6878 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/08838151.2023.2224477 |
| OpenAlex | W4381378207 |
| Language | EN |
| Citations received | 6 |
| References cited | 38 |
By applying an extended Technology Acceptance Model (TAM), we specifically examined how TAM-related factors affected two types of usage behaviors of current Metaverse platforms. The use intensity of the popular Metaverses and the adoption of the emerging Metaverses. The study recruited 222 participants through an online survey distributed via Amazon Mechanical Turk (Mturk). The results indicated that the driving forces to use the popular Metaverses were perceived usefulness (PU) and subjective norm (SN), while the adoption of the emerging Metaverses was significantly influenced by perceived enjoyment (PE) and external regulation (ER) of the Covid−19. This research contributes to a deeper understanding of the factors that motivate individuals to engage with contemporary Metaverse platforms, shedding light on the theoretical frameworks of TAM, Diffusion of Innovations Theory (DOI), and Self-determination Theory (SDT). By exploring these dimensions, our study offers a fresh and distinctive perspective on this subject, paving the way for future research in the field
Epistemology · Human–computer interaction · Innovation diffusion · Knowledge management · Metaverse · Sociology · Survey research · Technology Acceptance Model · Usability · Virtual reality · Applied Psychology · Behavioral Health and Interventions · Computer Science · Digital Marketing and Social Media · Psychology · Social Psychology · Technology Adoption and User Behaviour
Deciphering the determinants
Can human values influence metaverse technology? The case of augmented reality smart glasses adoption
From theory to practice
Cognitive and cultural factors in metaverse acceptance
Influencing factors of Generation Z students’ adoption of metaverse-based English learning in higher education
Exploring the Potential of Metaverse Adoption in Higher Education
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
Developing a General Extended Technology Acceptance Model for E-Learning (Getamel) by analysing commonly used external factors
Diffusion Of Innovations Theory, Principles, And Practice
A Survey on Metaverse
Examining the students’ behavioral intention to use e-learning in Azerbaijan? The General Extended Technology Acceptance Model for E-learning approach
Task-Technology Fit and Individual Performance
Formative versus reflective measurement models
Identifying Influential and Susceptible Members of Social Networks
Understanding Information Technology Usage
Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1
A Metaverse
User Acceptance of Virtual Reality
Toward A Hierarchical Model of Intrinsic and Extrinsic Motivation
The adoption of virtual reality devices
On the Assessment of Situational Intrinsic and Extrinsic Motivation
User Acceptance of Information Technology
A new criterion for assessing discriminant validity in variance-based structural equation modeling
A Theoretical Extension of the Technology Acceptance Model
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
Covid-19 and Extended Reality (XR)
Understanding learners’ acceptance of high-immersion virtual reality systems
Self-determination theory applied to physical education
Examining adoption of mobile internet in Saudi Arabia
Intrinsic and Extrinsic Motivations
Normative Social Influence is Underdetected
| Unique citing works | 6 |
|---|---|
| Citations per year | 3 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 4 |