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Framework of Behaviour Training in Digital Negotiations

Bibliographic Data

ID21585018
AuthorsMarlene Meyer (0000-0003-2229-6933, University of Hohenheim, corresponding author), Mareike Schoop (0000-0002-2232-9929, University of Hohenheim)
Year2025
Volume34
Issue6
Pages1437-1461
Publication date2025-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueGroup Decision and Negotiation (JOURNAL)
Journal identifiersISSN: 0926-2644 • E-ISSN: 1572-9907
PublisherSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1007/s10726-025-09951-y
OpenAlexW4414339986
LanguageEN
References cited46

In order to act and to react effectively in (digital) negotiations, it is essential that negotiators recognise and apply diverse negotiation behaviour. However, there is a lack of research regarding IT-based training tools that support negotiators in implementing such behaviour. Consequently, training becomes essential for acquiring the skills to recognise and apply various negotiation approaches. Our objective is to enhance the accessibility of IT-based training for novice negotiators. The training employs software agents capable of exhibiting different negotiation behaviour, thereby enabling negotiators to identify these patterns and respond appropriately during business negotiations. The training encompasses business negotiations with a variety of negotiation partners representing businesses. An artefact was designed and implemented in accordance with the principles and methodologies of design science research. The artefact underwent empirical evaluation through surveys, wherein negotiators identified specific displayed behaviour and reflected upon their individual learning outcomes. Despite the inherent complexity of negotiation behaviour training, novice negotiators were able to successfully recognise behaviour whilst maintaining a consistently high level of intrinsic motivation. Furthermore, the study demonstrated positive effects on learning outcomes

Empirical research · Negotiation · Information and Cyber Security · Information Systems Theories and Implementation · Team Dynamics and Performance

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Citation velocityhistorical
Highly citedNo

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