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Resumo

This article offers a critical analysis of Michel Callon's performativity theory, arguing that its focus on the generative capacity of economic theory overlooks the ways in which markets are shaped by broader social and cultural forces. Miller suggests 'turning Callon the right way up' by prioritizing the study of how existing social structures and cultural understandings influence the performance of markets, rather than assuming that markets are primarily constituted by economic theories. He illustrates this argument with examples from anthropological studies of market economies, emphasizing the importance of understanding the embeddedness of markets in social relations and cultural contexts. The article concludes by advocating for a more symmetrical approach to the study of markets, one that recognizes the interplay between economic theories and social practices.

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