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The paradoxical effects ofmacluhanisme

Cazeneuve, Baudrillard and Barthes

Bibliographic Data

ID2160505
AuthorsGary Genosko (0000-0001-5617-0621)
Year1994
Volume23
Issue4
Pages400-432
Publication date1994-11-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueEconomy and Society (JOURNAL)
Journal identifiersISSN: 0308-5147 • E-ISSN: 1469-5766
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/03085149400000018
OpenAlexW2036154099
LanguageEN
Citations received1
References cited5

In the mid-1960s the controversial ideas of media guru Marshall McLuhan hit France like a cyclone. 'Macluhanisme' is the summarization of the basic tenets of his theory and marks the paradoxical mire into which one was thrown by engaging with them. For to criticize McLuhan was to resist his truth by rationalization. Criticism. also put one in the position of being labelled a counter-revolutionary since McLuhan aligned himself, albeit rhetorically and despite his conservative politics, with counter-cultural tendencies. Moreover, he was condemned by university professors as a charlatan, but widely supported by media workers. This support exposed the political issue of who was, in French intellectual life, in a position to authenticate ideas. This study traces the effects of macluhanisme through the work of the sociologist of the media and administrator Jean Cazeneuve, the cultural theorist Jean Baudrillard, whose debts to McLuhan are well-recognized but little explored, and Roland Barthes, with whom McLuhan met in Paris to discuss (but never accomplished) a collaborative project

Aesthetics · Criticism · Culture theory · Epistemology · Media studies · Political science · Politics · Rationalization (economics · Sociology · Anthropology · Cultural Insights and Digital Impacts · Media, Communication, and Education · Semiotics and Representation Studies · Law · Philosophy

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    Open Access•William Merrin•Theory Culture & Society•1999

  • Marshall McLuhan and French Structuralism

    James M Curtis•boundary 2•1972

  • Understanding media

    Marshall Mcluhan, Marshal McLuhan•Understanding media•1994

  • Éléments de sémiologie

    Roland Barthes•Communications•1964

Unique citing works1
Citations per year0,04
Citation span1999 - 1999 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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