Science Coverage
What Does the Audience Want and Really Need? Exploring Media Consumption in Ukraine
Bibliographic Data
| ID | 21605830 |
|---|---|
| Authors | Olha Harmatiy (0000-0002-7611-1503, Lviv Polytechnic National University, corresponding author) |
| Year | 2021 |
| Volume | 16 |
| Issue | 1 |
| Pages | 97-112 |
| Publication date | 2021-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Creative Communications (JOURNAL) |
| Journal identifiers | ISSN: 0973-2586 • E-ISSN: 0973-2594 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/0973258620981799 |
| OpenAlex | W3124134772 |
| Language | EN |
| Citations received | 8 |
| References cited | 30 |
In today’s world, effective science communication enhances the ability of a society to develop, seek breakthroughs and innovate; it consolidates the nation and unites people and science. Such kind of communication through the media has the potential to influence the public understanding of scientific and technological development, explore the ways to overcome challenges, increase the life quality and achieve improvement and prosperity. Mass media is an important source of science content and the main translator of social stereotypes concerning the image of science and scientists. Based on data from a survey of a wide age range of media consumers, the study reveals a social request for saturation of the Ukraine’s media with science content. Yet the research findings suggest that the current status of science does not fully meet the needs of Ukrainian audience and does not promote the critical thinking among media consumers. Besides, it was found out that people would prefer expanding the range of thematic coverage of science and reporting topics that are socially relevant and beneficial to the public. Finally, the study indicates that Ukraine needs qualified science journalism, including maintaining professional norms, preventing the pseudoscience spread and supporting public demands, for quality science coverage
Advertising · Business · Citizen science · Journalism · Mass media · Media studies · Political science · Prosperity · Pseudoscience · Public awareness of science · Public relations · Qualitative research · Science communication · Science education · Social media · Social science · Sociology · Thematic analysis · Animal and Plant Science Education · Climate Change Communication and Perception · Misinformation and Its Impacts
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| Citations per year | 1.6 |
|---|---|
| Citation span | 2021 - 2025 (5) |
| Highly cited | No |