Impact of Digital Media on Political Campaigns
Towards Disintermediated Political Communication in Africa
Bibliographic Data
| ID | 21610995 |
|---|---|
| Authors | Thabiso Muswede (0000-0002-0776-7277, University of Limpopo, corresponding author) |
| Year | 2022 |
| Volume | 10 |
| Issue | 1 |
| Pages | 41-50 |
| Publication date | 2022-06-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | African Journal of Political Science (JOURNAL) |
| Journal identifiers | ISSN: 1027-0353 • E-ISSN: 1726-3727 |
| Publisher | University of Johannesburg (PUBLISHER • ZA) |
| DOI | 10.36615/ajpsrasp.v10i1.1152 |
| OpenAlex | W4293074601 |
| Language | EN |
| Citations received | 4 |
| References cited | 14 |
This article explores the impact of digital media on political campaigns towards disintermediated political communication in Africa. It highlights that, due to the proliferation of digital media, political communication processes have drastically shifted away from traditional formats to more adaptable and personalised platforms linked to digital citizenship. It further discusses the characterisation of African political campaigns and its impact on democratisation. Application of the Adaptive structuration and Media richness theories is employed to explicate the role of information technologies in facilitating societal change. The article argues that, disintermediation in political campaigns results from unfettered access to alternative means of information with potential to diminish the power of the “voice”; stimulate new forms of political consciousness; cultivate optimisation of political engagement and yield truism through verification of political information both pre and post elections. It concludes that digital media have radically changed how the electorate participate in African politics, meanwhile cascading its ability to empower citizens to redefine their sense of political space in a disintermediated environment
Business · Democracy · Democratization · Digital media · Disintermediation · New media · Political communication · Political consciousness · Political economy · Political science · Politics · Public relations · Sociology · E-Government and Public Services · ICT Impact and Policies · Law · Social Media and Politics
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| Citations per year | 1.33 |
|---|---|
| Citation span | 2023 - 2026 (4) |
| Highly cited | No |