Toward a co-Creation framework for developing a green sports event brand

The case of the 2018 Zürich E Prix

Bibliographic Data

ID21611554
AuthorsRune Bjerke (0000-0002-7100-4899, Høyskolen Kristiania, corresponding author), Hans Erik Næ (0000-0001-5757-1988, Høyskolen Kristiania), Hans Erik Næss (Høyskolen Kristiania)
Year2021
Volume25
Issue2
Pages129-154
Publication date2021-04-03
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Sport & Tourism (JOURNAL)
Journal identifiersISSN: 1029-5399 • E-ISSN: 1477-5085
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14775085.2021.1895872
OpenAlexW3134313283
LanguageEN
Citations received5
References cited105

This paper addresses the 2018 Zürich E Prix as a sport event brand and the city of Zürich as a key co-creator. We applied a conceptual and exploratory approach in a service-dominant logic (SDL) and co-creation perspective. Next to analysing the motor sport event and relevant documents related to the world championship, we interviewed a key informant representing the organising committee, which acted as the main co-creator. First, this paper offers a new understanding of the development of green sports event brands where a city plays a significant role. For instance, green city policy making, networking strategy and collaboration with stakeholders, logistical innovation, green event leadership, flexible management, and green social norms are areas, where a city can contribute substantially. The findings, supported by existing theory, are summarised in a conceptual model consisting of the green event support system and the formation of the green sports event brand. Further, based on relevant cross-disciplinary theories, the motor sport event case, information about the FIA Formula E world championship, and findings related to the strategic role of Zürich, we propose a co-creation framework consisting of four steps: (1) the strategy and support system: (2) the sports event experience; (3) the green sports event brand development; and (4) the event evaluation. This suggested framework for a green sports event brand serves as a guideline for developing a green sports event brand in a city new to the sports event tourism literature

Advertising · Business · Championship · Computer security · Conceptual framework · Critical success factor · Event management · Exploratory research · Knowledge management · Political science · Public relations · Sociology · Tourism · Computer Science · Service and Product Innovation · Sport and Mega-Event Impacts · Wine Industry and Tourism · Marketing

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