The Impacts of Narrative Perspectives of Anti-Prescription Opioid Campaigns
The Mediating Roles of Identification, Perceived Severity, and Anticipated Guilt
Bibliographic Data
| ID | 21616443 |
|---|---|
| Authors | Xiaoxia Cao (0000-0001-5340-8024, University of Wisconsin–Milwaukee, corresponding author) |
| Year | 2024 |
| Volume | 39 |
| Issue | 2 |
| Pages | 244-257 |
| Publication date | 2024-01-28 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Health Communication (JOURNAL) |
| Journal identifiers | ISSN: 1041-0236 • E-ISSN: 1532-7027 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/10410236.2022.2163110 |
| PMID | 36588327 |
| OpenAlex | W4313424607 |
| Language | EN |
| Citations received | 2 |
| References cited | 58 |
An online experiment with two between-subjects conditions was conducted among a convenience sample of American college students to test the impact of first-person internally focalized versus third-person externally focalized risk narratives on the effectiveness of anti-prescription opioid campaigns as well as factors that explain such impact. It found that first-internal vs. third-external narratives increased identification with the character, perceived severity of the dangers of prescription opioids, anticipated guilt, as well as negative attitudes toward prescription opioids. The study also found indirect positive impacts of first-internal vs. third-external narratives on negative attitudes toward prescription opioids and intentions to avoid (mis)using prescription opioids via perceived severity and anticipated guilt but not identification. The findings contribute to our understanding of the impacts of narrative perspectives in the context of health communication and provide guidance in the design of effective anti-prescription opioid campaigns
Medical prescription · Narrative · Narrative review · Opioid · Prescription Drug Misuse · Psychotherapist · Behavioral Health and Interventions · Clinical Psychology · Humor Studies and Applications · Media Influence and Health · Medicine · Nursing · Psychology · Social Psychology · Internal Medicine
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| Citations per year | 2 |
|---|---|
| Citation span | 2025 - 2025 (1) |
| Highly cited | No |