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The Role of Communication Style and External Motivators in Predicting Vaccination Experiences and Intentions

An Experimental Vignette Study

Bibliographic Data

ID21616577
AuthorsSofie Morbée (0000-0002-0444-1917, Ghent University, corresponding author), Maarten Vansteenkiste (0000-0001-6983-3607, Ghent University), Joachim Waterschoot (0000-0003-0845-9310, Ghent University), Olivier Klein (0000-0003-2737-8049, Université Libre de Bruxelles), Olivier Luminet (0000-0002-1519-2178, UCLouvain), Mathias Schmitz (0000-0001-9272-5874, UCLouvain), Omer Van Den Bergh (0000-0001-6394-7363, KU Leuven), Paulette Van Oost (0000-0003-0297-9753, UCLouvain), Vincent Yzerbyt (0000-0003-1185-4733, UCLouvain)
Year2023
Volume38
Issue13
Pages2894-2903
Publication date2023-11-10
Open AccessNo
TypeARTICLE
VenueHealth Communication (JOURNAL)
Journal identifiersISSN: 1041-0236 • E-ISSN: 1532-7027
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10410236.2022.2125012
PMID36162986
OpenAlexW4297105441
LanguageEN
Citations received1
References cited45

45.99) how health care workers could foster reflection about and intentions to get vaccinated against COVID-19 by experimentally varying their communication style (i.e., autonomy-supportive vs. controlling) and the reference to external motivators (i.e., use of a monetary voucher or corona pass vs. the lack thereof). Each participant was randomly assigned to one of six conditions and rated a vignette in terms of anticipated autonomy satisfaction, perceived effectiveness, reflection, and vaccination intention. An autonomy-supportive, relative to a controlling, communication style predicted greater autonomy need satisfaction, which in turn related positively to perceived effectiveness, reflection, and vaccination intention. External motivators failed to generate positive effects compared to the control condition. The findings highlight the critical role of autonomy support in promoting a self-endorsed decision to get vaccinated

Autonomy · Health communication · Vignette · Behavioral Health and Interventions · COVID-19 and Mental Health · Psychology · Social Psychology · Vaccine Coverage and Hesitancy

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Citations per year0.33
Citation span2023 - 2023 (1)
Highly citedNo

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