Building and Maintaining a Whole Community Initiative

Health Communication in Practice with Be Well CommunitiesTM

Dados Bibliográficos

ID21616705
AutoresBrad Love (0000-0003-0828-9876, Center for Health Communication, University of Texas at Austin, autor correspondente), Charulata Ghosh (0000-0002-4248-9559, Center for Health Communication, University of Texas at Austin), Lauren Kriss (Center for Health Communication, University of Texas at Austin), Martha Vieco-Garcia (Cancer Prevention & Control Platform, The University of Texas MD Anderson Cancer Center), Hayley Fick (Center for Health Communication, University of Texas at Austin), Ellen Shin (Center for Health Communication, University of Texas at Austin), Jessica Wagner (0000-0003-0756-3474, The University of Texas at Austin), Jessica H Wagner (Center for Health Communication, University of Texas at Austin), Daniela De Luca (0000-0001-8509-5923, Center for Health Communication, University of Texas at Austin), Gerold Dermid (0000-0003-0960-8381, School of Advertising & Public Relations, University of Texas at Austin), Lauren E Mcdonald (0000-0002-6201-8658, The University of Texas MD Anderson Cancer Center), Lauren McDonald (Cancer Prevention & Control Platform, The University of Texas MD Anderson Cancer Center), Elizabeth Caballero (The Center for Health Care Data, UTHealth Houston School of Public Health), Katherine Oestman (0009-0008-8053-6572, Daybreak Consulting), Rosemary Coffman (Student Services, Lee College), Mayra Aquino (Cancer Prevention & Control Platform, The University of Texas MD Anderson Cancer Center), Terrence Adams (0000-0001-8493-7869, Cancer Prevention & Control Platform, The University of Texas MD Anderson Cancer Center), Haley Gardiner (Cancer Prevention & Control Platform, The University of Texas MD Anderson Cancer Center), Ruth Rechis (0000-0002-9713-3541, Cancer Prevention & Control Platform, The University of Texas MD Anderson Cancer Center)
Ano2024
Volume39
Fascículo14
Páginas3597-3605
Data de publicação2024-12-05
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoHealth Communication (JOURNAL)
Identificadores do periódicoISSN: 1041-0236 • E-ISSN: 1532-7027
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10410236.2024.2382869
PMID39075763
OpenAlexW4401152366
IdiomaEN
Citações recebidas2
Referências citadas16

The most effective health communication builds from evidence-based best practices and theory. In practice, health campaigns rely on considerations often under-discussed in health communication, such as consistent agency-style client service, image management, and community coalition-building. Health outcome progress often requires change at multiple levels, from individual cognition and behavior to policy creation. These multi-level needs further highlight the importance of effective practical health communication supporting a range of outcomes and building toward replication. This article covers the complexities of building and implementing a theory-informed health communication structure for a multifaceted, place-based cancer prevention initiative. Part of the overall process includes detailing the internal communications of a health communication group, interorganizational communication, engaging community partner support, the message creation process, and longitudinal efforts on program maintenance and assessment. Furthermore, this article seeks to offer an example of the client service role a health communication team can play to combine theory, empirical message development, and community goals in whole community efforts. Ultimately, the goal is to share experiences from seven years of program work to help guide future community-based efforts in other health contexts and foster progress in theoretical and practical understandings of health communication

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