The moderating effect of advertising appeals on the relationship between the army’s image and willingness to volunteer for military service
The role of military career identity
Bibliographic Data
| ID | 21621209 |
|---|---|
| Authors | Jhong-Min Yang (0000-0002-4921-4232, Chaoyang University of Technology, corresponding author), Sin Jing Hong (Tainan University of Technology), Tung Miao Chang (Tainan University of Technology), Ming-Han Chiang (National Tainan Institute of Nursing), Yu Hsien Wang (Feng Chia University) |
| Year | 2026 |
| Volume | 45 |
| Issue | 9 |
| Publication date | 2026-05-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Current Psychology (JOURNAL) |
| Journal identifiers | ISSN: 1046-1310 • E-ISSN: 1936-4733 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1007/s12144-026-09486-8 |
| OpenAlex | W7160700806 |
| Language | EN |
| References cited | 26 |
Military personnel · Moderation · National identity · Consumer Behavior in Brand Consumption and Identification · Corporate Identity and Reputation · Employer Branding and e-HRM
Attitudes, Habits, and Behavior Change
News framing
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
The development of a career identity
The moderator–mediator variable distinction in social psychological research
Conceptual Issues in Framing Theory
Aiming at Doves
Framing Theory
Framing
Gender Differences in Preferences
| Highly cited | No |
|---|