Effects of nostalgic appeal in advertising on older adults’ food product evaluation

Bibliographic Data

ID21623656
AuthorsHung-Chou Lin (0000-0003-0989-5739, National Taiwan Normal University), Edward S T Wang (0000-0003-1302-9745, National Chung Hsing University, corresponding author)
Year2025
Volume44
Issue13
Pages12929-12939
Publication date2025-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCurrent Psychology (JOURNAL)
Journal identifiersISSN: 1046-1310 • E-ISSN: 1936-4733
PublisherSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1007/s12144-025-08106-1
OpenAlexW4411428741
LanguageEN
References cited63

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