The effect of brand stories of agricultural products on consumer purchase intentions
Bibliographic Data
| ID | 21624258 |
|---|---|
| Authors | Li Chen (0000-0002-8432-3338, Northwest Normal University), Yizhen Wang (0009-0000-7566-8652, Northwest Normal University), Li Wang (0000-0002-3460-2080, Northwest Normal University, corresponding author), Guoshen Ding (Northwest Normal University), Shuaishuai Fan (0000-0001-9683-4859, Northwest Normal University), Mengyao Yang (0009-0001-8421-8298, Northwest Normal University), Chunyin Wang (Northwest Normal University) |
| Year | 2025 |
| Volume | 44 |
| Issue | 2 |
| Pages | 1272-1284 |
| Publication date | 2025-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Current Psychology (JOURNAL) |
| Journal identifiers | ISSN: 1046-1310 • E-ISSN: 1936-4733 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1007/s12144-024-07189-6 |
| OpenAlex | W4406067836 |
| Language | EN |
| Citations received | 1 |
| References cited | 68 |
Advertising · Agriculture · Business · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Media Influence and Health · Psychology · Marketing
Imagine Yourself in the Product
Transportation and Need for Affect in Narrative Persuasion
You are who you watch
G*Power 3
Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising
Getting lost in a story
Resistance and Persuasion
Narrative online advertising
Entertainment?Education and Elaboration Likelihood
Understanding Media Enjoyment
Agricultural commodity branding in the rise and decline of the US food regime
Collective action for smallholder market access
Linking protection of geographical indications to the environment
Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels
How destination image and evaluative factors affect behavioral intentions
Sympathy and Empathy
The role of transportation in the persuasiveness of public narratives
Transaction Costs in the Trading System of Cashew Nuts in the North of Benin
Explaining the Effects of Narrative in an Entertainment Television Program
The Extended Transportation-Imagery Model
The Underdog Effect
Self-Referencing and Persuasion
| Citations per year | 1 |
|---|---|
| Citation span | 2026 - 2026 (1) |
| Highly cited | No |