Impact of the normativeness and intelligibility of privacy interpretation information on the willingness to accept targeted advertising —A cognitive load perspective
Bibliographic Data
| ID | 21625040 |
|---|---|
| Authors | Qiuhua Zhu (0000-0002-3980-2823, Huaqiao University, corresponding author), Rui Sun (0000-0002-0865-5066, Huaqiao University), Yuan Yuan (0000-0001-7440-8939, Huaqiao University) |
| Year | 2024 |
| Volume | 43 |
| Issue | 5 |
| Pages | 3901-3914 |
| Publication date | 2024-02-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Current Psychology (JOURNAL) |
| Journal identifiers | ISSN: 1046-1310 • E-ISSN: 1936-4733 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1007/s12144-023-04325-6 |
| PMID | 36820195 |
| OpenAlex | W4321085265 |
| Language | EN |
| Citations received | 2 |
| References cited | 40 |
Advertising · Business · Cognition · Cognitive Load · Cognitive psychology · Computer security · Economics · Information processing · Interpretability · Microeconomics · Willingness to accept · Willingness to pay · Behavioral Health and Interventions · Computer Science · Consumer Behavior in Brand Consumption and Identification · Psychology · Social Psychology · Technology Adoption and User Behaviour · Artificial Intelligence
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| Citations per year | 1 |
|---|---|
| Citation span | 2024 - 2025 (2) |
| Highly cited | No |