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The impact of social presence on consumer stickiness

The mediating role of trust and the moderating effect of closeness

Bibliographic Data

ID21628993
AuthorsJing Zhang (0000-0002-6431-9286, Gannan Normal University), Zhiyin Xiao (0000-0002-1466-0953, Gannan Normal University), Yidan Zhu (0000-0002-2105-5436), Yi-Dan Zhu (0000-0002-9108-2210, corresponding author), Xuan Huang (0000-0001-9652-3655, Gannan Normal University), Yating Wu (0000-0002-8938-3110, Gannan Normal University)
Year2025
Volume44
Issue3
Pages2102-2113
Publication date2025-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCurrent Psychology (JOURNAL)
Journal identifiersISSN: 1046-1310 • E-ISSN: 1936-4733
PublisherSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1007/s12144-024-07181-0
OpenAlexW4406384396
LanguageEN
Citations received1
References cited50

Closeness · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Psychology · Social Psychology · Technology Adoption and User Behaviour

  • Understanding information sharing in short-form video platforms

    Open Access•Ruihe Yan, Xu Hu et al.•Current Psychology•2026

  • Attachment and loss

    John Bowlby•Attachment and loss•1981

  • How attachment affects user stickiness on live streaming platforms

    Open Access•You Li, Xiaolin Li et al.•Journal of Retailing and Consumer…•2021

  • Interpersonal Effects in Computer-Mediated Interaction

    Open Access•Joseph B Walther•Communication Research•1992

  • Assessing Chinese adolescents’ social support

    Open Access•K L Chou, Kee-Lee Chou•Personality and Individual…•2000

  • On the evaluation of structural equation models

    Open Access•Richard P Bagozzi, Y Yi•Journal of the Academy of…•1988

  • The Palgrave Handbook of Interactive Marketing

    Open Access•Cheng Lu Wang•The Palgrave Handbook of…•2023

  • YouTube stickiness

    Open Access•Hsiu‐Sen Chiang, Hsiu-Sen Chiang et al.•Internet Research•2015

  • Toward a More Robust Theory and Measure of Social Presence

    Frank Biocca, Chad Harms et al.•PRESENCE Virtual and Augmented…•2003

  • The Social Psychology of Telecommunications

    Edwin B Parker, John Short et al.•Contemporary Sociology A Journal…•1978

Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1
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