How Do Traditional Media Function in Social Learning about AI? Psychological and Cognitive Reactions to AI-Powered Communication

Bibliographic Data

ID21633282
AuthorsYiwei Li (0000-0002-7567-1912, Beijing Normal-Hong Kong Baptist University), Yu Guo (0009-0002-1747-4440, Macau University of Science and Technology, corresponding author), Siyu Liu (0000-0001-8049-7771, Macau University of Science and Technology)
Year2021
Volume72
Issue6
Pages1034-1052
Publication date2021-11-02
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCommunication Studies (JOURNAL)
Journal identifiersISSN: 1051-0974 • E-ISSN: 1745-1035
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10510974.2021.2011357
OpenAlexW4200618799
LanguageEN
Citations received1
References cited49

This exploratory study examines how young Japanese people’s emotion, risk-benefit perception, and interaction intention toward AI-powered communication robots are related to their media exposure. Analyses were based on data collected from a sample of 141 Japanese college students. Findings suggest that reading newspapers can foster positive emotion, which tends to be not only associated with higher perceived benefits and lower perceived risk but also have the potential to increase intentions to interact with AI-powered communication robots; however, watching television can contribute directly to reduced interaction intentions. Using Internet-based media seems to play no essential role in motivating changes in reactions. Findings of this study shed light on the public acceptance of AI technology and have practical implications for facilitating the application of AI technology in everyday life

Advertising · Cognition · Everyday life · Exploratory research · Newspaper · Perception · Social media · The Internet · Applied Psychology · Computer Science · Media Influence and Health · Psychology · Psychology of Moral and Emotional Judgment · Social and Intergroup Psychology · Social Psychology

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