Exemplification in Communication Research

Three Studies Examining the Theory

Bibliographic Data

ID21633493
AuthorsPatric R Spence (0000-0002-1793-6871, University of Central Florida, corresponding author), Xialing Lin (0000-0002-0474-9743, University of Central Florida), Kenneth A Lachlan (0000-0002-7856-2797, University of Connecticut), James DiCairano (0009-0002-5558-8959, University of Connecticut)
Year2025
Volume76
Issue1
Pages72-88
Publication date2025-01-02
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCommunication Studies (JOURNAL)
Journal identifiersISSN: 1051-0974 • E-ISSN: 1745-1035
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10510974.2024.2398222
OpenAlexW4402511490
LanguageEN
References cited33

After explicating and reviewing previous research in the area of exemplification theory, the results of three studies are presented that test and extend parts of prior research concerning risk estimation and responses to a news story. Respondents examined a news story that manipulated images and quotes concerning bedbugs. The manipulated articles either featured base-rate information alone or with an iconic image or an emotional quote. In order to provide a robust theoretical test, a solomon four research design was employed. Results highlight the impact of iconic images and emotional quotes on estimations and intentions to change behavior and are discussed in terms of their applied implications for risk interventions

Communication theory · Epistemology · Exemplification · Sociology · Communication · Communication in Education and Healthcare · Philosophy · Psychology · Public Relations and Crisis Communication · Rhetoric and Communication Studies · Social Psychology

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