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Digital Preservation and Promotion

Evaluating the Impact of Virtual Museums on the Traditional Art of Rural Areas

Bibliographic Data

ID21636944
AuthorsYu An Ping (Art and Design School, Hangzhou Polytechnic, corresponding author), Xu Zheng (0000-0001-6437-2397, Creativity Art and Design, Zhejiang Institute of Mechanical & Electrical Engineering)
Year2024
Volume54
Issue5
Pages259-273
Publication date2024-09-02
Open AccessNo
TypeARTICLE
VenueThe Journal of Arts Management Law and Society (JOURNAL)
Journal identifiersISSN: 1063-2921 • E-ISSN: 1930-7799
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10632921.2024.2433780
OpenAlexW4405245980
LanguageEN
Citations received1
References cited34

This study aimed to assess the effectiveness of interactive technologies in preserving and disseminating traditional art of rural areas in China during the digital era. The study also found that more than 70% of participants acknowledged the positive impact of the virtual museum on interest and enthusiasm for Chinese traditional art of rural areas. Regarding the age dynamics of the perception of the “China RurArt” museum, the following trends were identified: the 18–25 age group showed high perception and increased interest after visiting; the 26–35 age group focused on tradition preservation and expressed high satisfaction with convenience; the 36–45 age group demonstrated a positive attitude and plans for repeat visits; the 46–55 age group expressed support for the idea of preserving cultural heritage with a high level of satisfaction; participants over 55 years old acknowledged the role in tradition preservation with a high evaluation of the museum’s user-friendliness

Art · Business · Political science · Rural area · Visual arts · Cultural Heritage Management and Preservation · Cultural Industries and Urban Development · Law · Museology · Museums and Cultural Heritage

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Citations per year1
Citation span2026 - 2026 (1)
Highly citedNo

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