An Appraisal and Critical Discourse Analysis of the Chinese Media Representation of Coffee Culture in Shanghai
Bibliographic Data
| ID | 21637486 |
|---|---|
| Authors | Thandar Zan (Shanghai University, corresponding author) |
| Year | 2025 |
| Pages | 1-20 |
| Publication date | 2025-12-16 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Howard Journal of Communications (JOURNAL) |
| Journal identifiers | ISSN: 1064-6175 • E-ISSN: 1096-4649 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/10646175.2025.2601025 |
| OpenAlex | W4417419774 |
| Language | EN |
| References cited | 24 |
This study applies the Appraisal Theory and a Critical Discourse Analysis (CDA) to determine the coverage of the coffee culture in Shanghai by using the corpus of reports and articles published in the Chinese English version of the news. The findings show that appreciation stances prevail, which indicates that the Shanghai coffee culture is primarily constructed around the assessment of quality, value, and significance. The content that has been appraised is primarily dependent on festivals and events, where the narratives that connect coffee with cultural practices, the business environment, cafes, Haipai cultural words, and urban identity are featured. Evaluative stances are largely authorial but are reinforced by attributed voices (organizers, government officials, participants, and experts). Discursive strategies work to promote coffee culture as a form of cultural branding and soft power for Shanghai. This study highlights the ideological aspect of the news in shaping soft power narratives
Appraisal theory · Content analysis · Critical appraisal · Critical discourse analysis · Discourse analysis · Media culture · Asian Culture and Media Studies · Consumer Behavior in Brand Consumption and Identification · Media Studies and Communication
| Citation velocity | historical |
|---|---|
| Highly cited | No |