Years of Advertising Studies in JMCQ
Bibliographic Data
| ID | 21643637 |
|---|---|
| Authors | Esther Thorson (0000-0002-6514-801X, Michigan State University, East Lansing, USA, corresponding author) |
| Year | 2023 |
| Volume | 100 |
| Issue | 4 |
| Pages | 958-978 |
| Publication date | 2023-12-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journalism & Mass Communication Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 1077-6990 • E-ISSN: 2161-430X |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/10776990231197685 |
| OpenAlex | W4390008906 |
| Language | EN |
| Citations received | 1 |
| References cited | 89 |
This article overviews 100 years of advertising studies in JMCQ. Four distinct eras are identified, each with different distinctive features. The advertising studies in JMCQ are compared with other recent journal overviews, Journal of Advertising (the and should not be in italics) International Journal of Advertising
Advertising · Advertising research · Business · Political science · Television advertising · Consumer Behavior in Brand Consumption and Identification · Marketing and Advertising Strategies · Media, Gender, and Advertising
Four Theories of the Press
Voter Responses to Negative Political Ads
Advertising in “Ebony” and “Life”
The Negro Turns to Advertising
Resisting Covert Persuasion in Digital News
Consumers’ Trust in Persuasion
The evolution of advertising research through four decades
Special Section Introduction—Reimagining Advertising Research
Celebrating 50 Years of the Journal of Advertising and Beyond
The Elaboration Likelihood Model of Persuasion
Reducing Native Advertising Deception
An Analysis of Japanese Television Commercials
Content of Television Political Spot Ads for Female Candidates
Policy Issues and Personal Images in Political Advertising in a State Election
Reactions to Political Advertising
Effect of Serial Position on Recall of Radio News Stories
The Measurement of Advertising Involvement
Dimensionalizing Cultures
The Persuasion Knowledge Model
| Citations per year | 1 |
|---|---|
| Citation span | 2025 - 2025 (1) |
| Highly cited | No |