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Bayesian Hypothesis Testing for Hospitality and Tourism Research

Bibliographic Data

ID21652688
AuthorsAlbert Assaf (0000-0002-3920-2844, University of Massachusetts Amherst), Mike Tsionas (0000-0001-7254-6166, Lancaster University Management School)
Year2021
Volume45
Issue6
Pages1114-1130
Publication date2021-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Hospitality & Tourism Research (JOURNAL)
Journal identifiersISSN: 1096-3480 • E-ISSN: 1557-7554
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/1096348020947327
OpenAlexW3082421950
LanguageEN
Citations received3
References cited10

In hospitality and tourism research, p-values continue to be the most common approach to hypothesis testing. In this article, we elaborate on some of the misconceptions associated with p-values. We discuss the advantages of the Bayesian approach and provide several important practical recommendations and considerations for Bayesian hypothesis testing. With the main challenge of Bayesian hypothesis testing being the sensitivity of the results to prior distributions, we present in this article several priors that can be used for that purpose and illustrate their performance in a regression context

Bayes factor · Bayesian inference · Bayesian linear regression · Bayesian probability · Bayesian statistics · Econometrics · Geography · Hospitality · Prior probability · Statistical hypothesis testing · Statistics · Tourism · Computer Science · Economic and Environmental Valuation · Forecasting Techniques and Applications · Fuzzy Systems and Optimization · Mathematics · Artificial Intelligence

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  • Testing for Collinearity using Bayesian Analysis

    Open Access•Albert Assaf, Efthymios G Tsionas et al.•Journal of Hospitality & Tourism…•2021

  • How online travel agencies’ logo design promotes purchase intention

    Cecelia Natanael Gunawan, Yen‐Jung Chen et al.•Asia Pacific Journal of Tourism…•2023

  • Bayesian Estimation and Inference

    Open Access•Michael J Zyphur, Frederick L Oswald•Journal of Management•2015

  • The ASA Statement on p -Values

    Ronald L Wasserstein, Ron Wasserstein et al.•The American Statistician•2016

  • Model uncertainty in cross‐country growth regressions

    Open Access•Carmen Fernandez, Eduardo Ley et al.•Journal of Applied Econometrics•2001

  • Bayesian statistical inference for psychological research.

    Ward Edwards, Harold Lindman et al.•Psychological Review•1963

  • Bayes factors vs. P-values

    Open Access•Albert Assaf, A George Assaf et al.•Tourism Management•2018

Unique citing works3
Citations per year0,6
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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