Loss aversion in hotel choice
Psychophysiological evidence
Bibliographic Data
| ID | 21652810 |
|---|---|
| Authors | Robin Chark (0000-0003-4041-3419, University of Macau), Brian King (0000-0002-2629-417X, Hong Kong Polytechnic University) |
| Year | 2022 |
| Volume | 46 |
| Issue | 1 |
| Pages | 6-28 |
| Publication date | 2022-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Hospitality & Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1096-3480 • E-ISSN: 1557-7554 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/10963480211025339 |
| OpenAlex | W3174287423 |
| Language | EN |
| Citations received | 4 |
| References cited | 56 |
The authors investigate the psychophysiological correlates of loss aversion in hotel choice. Consumers are frequently found reluctant to shift their choice to a subsequent option from their first encountered hotel. The concept of loss aversion can explain this ordering effect. However, there is a knowledge gap about how exactly loss aversion leads to such inertia. The present study provides a more direct measurement of this decision process by examining electrodermal activities and reaction times when consumers are making hotel choices. The choice data provides evidence of reluctance to switch to higher quality hotels, though not to lower rated properties. Such a switch is found emotionally arousing as indicated by consumers’ electrodermal activity. The reaction time data further suggests that the swiftness of such decisions to “trade up” is associated with the greater vigilance and attention, rather than a cognitive conflict caused by the difficult tradeoff between the hotels
Cognition · Cognitive psychology · Economics · Loss aversion · Microeconomics · Consumer Behavior in Brand Consumption and Identification · Decision-Making and Behavioral Economics · Neural and Behavioral Psychology Studies · Psychology · Social Psychology
Neuroethics and neurorights applied in neural manipulation in tourism and hospitality
Objective Measurement of Experiences in Tourism and Hospitality
Electrodermal activity measure
Can electronic games contribute to the advancement of tourism economy? An empirical investigation of the extended SOR model based on Prospect Theory and Spatial Triad
Two-stage dynamic signal detection
The Neural Basis of Loss Aversion in Decision-Making Under Risk
Unconscious Emotion
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Emotion, cognition, and decision making
Choosing versus rejecting
A continuous measure of phasic electrodermal activity
Contributions of the Amygdala to Emotion Processing
Measuring Emotions in Real Time
Emotions as core building blocks of an experience
Loss Aversion in Riskless Choice
Prospect Theory
Evaluative Images and Tourism
Using reappraisal to regulate unpleasant emotional episodes
Loss aversion in the eye and in the heart
The moderating role of context in the effects of choice attributes on hotel choice
Service customization
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Risk as feelings
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Choosing to Avoid
| Citations per year | 1 |
|---|---|
| Citation span | 2022 - 2025 (4) |
| Highly cited | No |