Willingness to Pay for Corporate Social Responsibility (CSR)
Does Strategic CSR Management Matter
Bibliographic Data
| ID | 21652832 |
|---|---|
| Authors | Henri Kuokkanen (0000-0002-0474-4539, Postgraduate Studies, Institut Paul Bocuse, Écully, France, corresponding author), William Sun (0000-0001-8235-984X, Leeds Beckett University) |
| Year | 2024 |
| Volume | 48 |
| Issue | 4 |
| Pages | 657-670 |
| Publication date | 2024-05-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Hospitality & Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1096-3480 • E-ISSN: 1557-7554 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/10963480231182990 |
| OpenAlex | W4382698787 |
| Language | EN |
| Citations received | 12 |
| References cited | 42 |
Within hospitality research, corporate social responsibility (CSR) has attracted plenty of interest, but few studies have investigated a strategic approach to CSR management. Strategic CSR assumes that by systematic investment in responsibility that matches customer demand, a business can earn additional profit while fulfilling societal expectations. However, the details of how such systematic management can be achieved are missing. This leaves the business case for customer-focused, strategic CSR largely conceptual, and offers little advice to hospitality managers wishing to pursue such a strategy. To fill these gaps, our study investigated guest willingness to pay for initiatives that were selected based on a model of strategic CSR management that incorporates key aspects of customer behavior. The results provide empirical evidence on how strategic CSR management can contribute to financial performance and support the need for understanding the guest comprehensively during the strategy development process to achieve the gains
Business · Corporate social responsibility · Economics · Empirical research · Hospitality · Hospitality industry · Public relations · Strategic management · Tourism · Consumer Behavior in Brand Consumption and Identification · Corporate Social Responsibility Reporting · Environmental Sustainability in Business · Marketing
Strategizing CSR for sustainable competitiveness
Bibliometric Analysis of Corporate Social Responsibility and Its Impact on Community Health
Strategic corporate social responsibility in the tourism and hospitality industry
Responsible Tourism and Hospitality
“It’s Not Just the Money”
How internal and external corporate social responsibility reduce employee turnover
Empowered to buy green
How Does Strategic CSR Foster Innovation? Evidence From France
Bridging the intention–behaviour gap
Informational or emotional? The influencing mechanism of digital corporate social responsibility related interactive content on product purchase intention
Redirecting Slack Resources to Social and Environmental Issues
The Sustainable Rhythm of Destination Popularity
Applied Choice Analysis
A review of the business case for CSR in the hospitality industry
Corporate Social Responsibility
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Who Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption
Consumers’ willingness to pay for green initiatives of the hotel industry
Maximizing Business Returns to Corporate Social Responsibility (CSR)
Hotels’ sustainability practices and guests’ familiarity, attitudes and behaviours
Ethically meaningful customer experiences
Consumer behavior and environmental sustainability in tourism and hospitality
Tourism and discretionary income allocation. Heterogeneity among households
Consumer Information Search Revisited
| Unique citing works | 12 |
|---|---|
| Citations per year | 6 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 11 |