The role of cultural and personal values in authentication of tourist attractions

A quantitative investigation

Bibliographic Data

ID21653745
AuthorsСветлана Степченкова (0000-0003-1328-0825, Department of Tourism, Hospitality and Event Management University of Florida Gainesville Florida USA, corresponding author), Xiangyi Dai (0000-0002-1304-0189, College of Resource Environment and Tourism Capital Normal University Beijing NO People's Republic of China), Rafael Guerrero Rodríguez (0000-0001-8576-1172, Universidad de Guanajuato), Rafael Guerrero‐Rodriguez (Universidad de Guanajuato Guanajuato Mexico), Veronika Belyaeva (Lobachevsky State University of Nizhny Novgorod, Head of the Center for Tourism Education and Research, Institute of International Relations and World History Nizhny Novgorod Russia), Minseong Kim (0000-0001-9148-8061, Department of Management & Marketing, College of Business Louisiana State University in Shreveport Shreveport Louisiana USA), Hyejin Park (0000-0001-9695-8456, Department of Management, The Business School Royal Melbourne Institute of Technology (RMIT) Vietnam Ho Chi MInh Vietnam)
Year2024
Volume26
Issue4
Publication date2024-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Tourism Research (JOURNAL)
Journal identifiersISSN: 1099-2340 • E-ISSN: 1522-1970
PublisherWiley (PUBLISHER • GB)
DOI10.1002/jtr.2686
OpenAlexW4401045404
LanguageEN
Citations received3
References cited54

This study investigates the role of personal and cultural values in the authentication of tourist attractions. An attitudinal value that an individual ascribes to attractions being genuine (indexically authentic) versus being staged (iconically authentic) is operationalized as primarily realist, constructivist, and postmodernist. Two dimensions of the Inglehart‐Welzel Cultural Map represent cultural values: secular‐traditional and self‐expression‐survival. We compared authentication outcomes of two indexical and two iconic attractions in five cultural contexts: China, Mexico, Russia, South Korea, and the U.S. Authenticity orientation affects authentication outcomes, especially in the context of recreated attractions. The effect of culture goes beyond the influence of demographics, familiarity, and personal attitudes toward authenticity. Tourists from cultures that are higher on self‐expression are more likely to accept staged attractions as authentic and express a higher propensity to visit. The relationship between personal values toward authenticity and authentication outcomes demonstrated cultural invariance in several national contexts

Advertising · Archaeology · Business · Cultural values · Economic geography · Geography · Social science · Sociology · Tourism · Consumer Behavior in Brand Consumption and Identification · Culinary Culture and Tourism · Diverse Aspects of Tourism Research · Psychology · Marketing

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