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The coupling coordination of relationships between tourism destination image and product country image

Bibliographic Data

ID21654012
AuthorsPeng Zheng (0000-0002-8248-1826, School of Tourism Management Zhengzhou University Zhengzhou China, corresponding author), Jinkai Li (0000-0002-2257-211X, School of Tourism Management Zhengzhou University Zhengzhou China), Wang Jiejie (0000-0003-1224-0063, Henan University of Economic and Law), Jiejie WANG (0000-0003-3048-8150, School of Tourism and MICE Henan University of Economics and Law Zhengzhou China), Hui Cheng (0009-0003-9566-9072, School of Tourism Management Zhengzhou University Zhengzhou China), Qianwen Wang (0000-0002-9248-3980, School of Tourism Management Zhengzhou University Zhengzhou China)
Year2021
Volume23
Issue5
Pages858-870
Publication date2021-09-01
Open AccessYes
TypeARTICLE
VenueInternational Journal of Tourism Research (JOURNAL)
Journal identifiersISSN: 1099-2340 • E-ISSN: 1522-1970
PublisherWiley (PUBLISHER • GB)
DOI10.1002/jtr.2448
OpenAlexW3151474218
LanguageEN
Citations received1
References cited59

Based on coupling theory, this paper analyzes mainland Chinese tourists who had purchased Taiwanese products before they traveled to Taiwan, and presents three key findings: (1) The evaluation value of mainland Chinese tourists for tourism destination image (TDI) is higher than that of product country image (PCI). (2) The degrees of coupling coordination between TDI and PCI as well as cognitive TDI and cognitive PCI are barely balanced; the degree of coupling coordination between affective TDI and affective PCI is slightly unbalanced. (3) There are stable and fluctuating coupling coordination relationships between TDI and PCI in different social demographic groups

Business · China · Cognition · Computer vision · Conventional PCI · Destination Image · Destinations · Geography · Mainland · Mainland China · Tourism · Computer Science · Culinary Culture and Tourism · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Engineering · Mathematics · Neuroscience · Psychology · Marketing

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Citations per year0.33
Citation span2023 - 2023 (1)
Highly citedNo

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