Non-white readings of whiteness
Bibliographic Data
| ID | 2165697 |
|---|---|
| Authors | Dawn Burton (0000-0002-5221-206X, University of Exeter, corresponding author) |
| Year | 2009 |
| Volume | 12 |
| Issue | 4 |
| Pages | 349-372 |
| Publication date | 2009-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Consumption Markets & Culture (JOURNAL) |
| Journal identifiers | ISSN: 1025-3866 • E-ISSN: 1477-223X |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/10253860903204535 |
| OpenAlex | W2155612114 |
| Language | EN |
| Citations received | 11 |
| References cited | 57 |
Whiteness has rarely surfaced as a theoretical category in consumer research. Yet consumer research is dominated by whiteness, reflecting the privileged position of white academics and a Euro‐American epistemological stance that is inscribed within academic disciplines and institutions. Whiteness theory provides an explanation of ethnic and racial differences based on power, privilege and oppression. Whiteness is a marker against which other cultures, “the other,” are measured. Through the medium of in‐depth interviews this article focuses on the non‐white reading of whiteness as a distinctive, although marginalized, approach within studies of whiteness. The implications for consumption and consumer research are addressed
Advertising · Aesthetics · Art · Consumer research · Consumption (sociology · Critical race theory · Ethnic group · Inscribed figure · Oppression · Political science · Politics · Power (physics · Privilege (computing · Race (biology · Reading (process · Social science · Sociology · White (mutation · White privilege · White supremacy · Anthropology · Architecture, Design, and Social History · Gender Studies · Gender, Feminism, and Media · Law · Social and Cultural Dynamics
Playing with diversity
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Beyond Decolonising – Some Thoughts on the Future of Marketing/Marketing Research In the Gulf/ME/NA Region
Anti-Racism and Predominantly 'White Areas
Re-imagining the marketplace
When the burger becomes halal
An intersectional approach to diversity research
Negotiating cultural ambiguity
Underdeveloped Other in country-of-origin theory and practices
Moving (Euro American) consumers in mysterious ways with African-American social dance in commercials
Off white
Father of racist ideology
Beyond the pale
How Gay Stays White and What Kind of White It Stays
What White Looks Like
Representing Whiteness in the Black Imagination
White Trash
Racial Formation in the United States from the 1960s to the 1980s, by Michael Omi and Howard Winant
Old and New Identities, Old and New Ethnicities
Transnational Configurations of Desire
Working through Whiteness
The Making and Unmaking of Whiteness
Theories of Race and Racism
Crossing the Line
Postcolonial Whiteness
Simulacra and Simulation
White Women, Race Matters
The Making and Unmaking of Whiteness
Whiteness and the Historians' Imagination
Culture and the Ad
Race-ing and Being Raced
Constructions of ‘whiteness’ in the geographical imagination
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How the Irish Became White
Displacing Whiteness
Whiteness
How the British Working Class Became White
Atravesando Fronteras/Border Crossings
Primitive Aspects of Consumption in Modern American Society
Artifacts, Identity, and Transition
We Gather Together
Whiteness of a Different Color
Dramas, Fields, and Metaphors
Cultivating Japanese Whiteness
Race Sells
Doing Race in the Context of Feminist Interviewing
Cosmopolitans and Locals in World Culture
The Role of Normative Political Ideology in Consumer Behavior
The Politics of Consumption
Trying to Be Cosmopolitan
Culture Swapping
Speaking of Fashion
Paradisal discourse
"Reading" whiteness in consumer research
Colonial images in global times
| Unique citing works | 11 |
|---|---|
| Citations per year | 0,79 |
| Citation span | 2012 - 2022 (11) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 11 |