Writing the differences: Poststructural ist pluralism, retextualization, and the construction of reflexive ethnographic narratives in consumption and market research
Dados Bibliográficos
AUTOR(ES) | |
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AFILIAÇÃO(ÕES) | c Associate Professor of Marketing, College of Business Administration , University of South Florida , 4202 E. Fowler Ave., Tampa, F1, 33620–5500, a Associate Professor of Marketing, The Business School , University of Wisconsin @ Madison , Grainger Hall, 975 University Avenue, Madison, WI, 53706, b Professor of Marketing, Faculty of Management, Rutgers , The State University of New Jersey , Ackerson Hall, Newark, NJ, 07102 |
ANO | 1998 |
TIPO | Artigo |
PERIÓDICO | Consumption Markets & Culture |
ISSN | 1025-3866 |
E-ISSN | 1477-223X |
EDITORA | Informa UK Limited |
DOI | 10.1080/10253866.1998.9670314 |
CITAÇÕES | 11 |
ADICIONADO EM | 2025-08-18 |
MD5 |
3138d47fb2ea45ff8f94915825dfa232
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