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Animal crackers

Making progress on The Penguin's Progress

Bibliographic Data

ID2165809
AuthorsBrown (0000-0002-7084-9726, a Ulster Business School , University of Ulster , Jordanstown, Co., Antrim , BT37 0QB , Northern Ireland), Stephen Brown (0000-0002-8508-8667, University of Ulster, corresponding author)
Year2011
Volume14
Issue4
Pages385-396
Publication date2011-12-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueConsumption Markets & Culture (JOURNAL)
Journal identifiersISSN: 1025-3866 • E-ISSN: 1477-223X
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10253866.2011.604497
OpenAlexW3122646043
LanguageEN
Citations received2
References cited11

The vast majority of academic articles, according to eminent literary critic John Sutherland, read like they're written by robots in a Japanese car factory. And that a Toyota-style recall is sorely needed. This statement may or may not be true, but many scholars would surely concede that remedial writing measures are necessary. This paper describes one such measure, an illustrated novel that's similar to Shrek, only with advertising characters like the Michelin Man instead of fairytale characters like the Gingerbread Man. After an apt introductory anecdote, the rationale for The Penguin's Progress is explained, the difficulties surrounding its creation are itemised, and an extract from the work-in-progress is presented

Aesthetics · Anecdote · Art · Factory (object-oriented programming · Linguistics · Literature · Mathematics education · Remedial education · Sociology · Statement (logic · Style (visual arts · Writing style · Comics and Graphic Narratives · Computer Science · Folklore, Mythology, and Literature Studies · Philosophy · Psychology · Themes in Literature Analysis

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    Usva Anastasia Seregina, Usva Seregina•Consumption Markets & Culture•2020

  • Communicating identity/consuming difference

    Jonathan E Schroeder•Consumption Markets & Culture•2015

  • Piracy

    Adrian Johns•Piracy•2010

  • Creative Industries

    Jim Horner•Journal of Economic Issues•2001

  • Convergence Culture

    H Jenkins, Adolfo Plasencia•Is the universe a hologram?•2017

  • Convergence Culture

    H Jenkins•Convergence Culture•2020

  • Marketing

    Chris Hackley, Christopher E Hackley•Marketing•2009

Unique citing works2
Citations per year0,18
Citation span2015 - 2020 (6)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 2

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