Sueños en blanco y negro
La expansión de la Ufa en Brasil y América Latina
Bibliographic Data
| ID | 21659015 |
|---|---|
| Authors | Wolfang Fuhrmann |
| Year | 2021 |
| Issue | 52 |
| Pages | 57-76 |
| Publication date | 2021-04-29 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Secuencias Revista de Historia del Cine (JOURNAL) |
| Journal identifiers | ISSN: 1134-6795 • E-ISSN: 2529-9913 |
| Publisher | Servicio de Publicaciones de la Universidad Autonoma de Madrid (PUBLISHER) |
| DOI | 10.15366/secuencias2020.52.003 |
| OpenAlex | W3159261096 |
| Language | ES |
| References cited | 3 |
The Ufa, Berlin’s Universum Film AG in Germany, was the only film studio that managed to compete with the big Hollywood studios in the 1920s and 1930s. With 140 branches, agencies, and film theatres worldwide, Ufa was a global player in world cinema. Despite its reputation, little has been written about Ufa’s structure abroad, in places like Latin America for instance. Based on Ufa’s correspondences with its partners and other primary sources, the article presents for the first time a look at Ufa’s various activities in the continent, its distribution strategy, marketing, and the problems Ufa encountered in different Latin American countries. The article will focus particularly on the Brazilian market, where Ufa opened the first UFA-Palácio (Ufa Palace) in 1936, in São Paulo. For Ufa, the palace was to be the beginning of its expansion into the Brazilian market and into South America; but the dream of an Ufa do Brasil ended early with the outbreak of World War II
Art · Humanities · Political science · Cinema and Media Studies · Media, Journalism, and Communication History
| Highly cited | No |
|---|