The Body of Influencers

From Intimate Communication to Character Creation

Bibliographic Data

ID21659366
AuthorsCharlotte Michalak (0009-0005-1995-8045, Université de Toulon), David Galli (0009-0002-0516-5851, Université d'Avignon et des Pays de Vaucluse)
Year2024
Volume29
Issue57
Pages87-104
Publication date2024-12-16
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueZer - Revista de Estudios de Comunicación (JOURNAL)
Journal identifiersISSN: 1137-1102 • E-ISSN: 1989-631X
PublisherEHU Press (PUBLISHER)
DOI10.1387/zer.26859
OpenAlexW4405480387
LanguageEN
References cited7

This article analyzes how influenced persons can become influencers themselves by presenting their bodies on social media. Two hypotheses are discussed: in the first case, influenced persons engage themselves in intimate communication process, while in the second case, they create a digital character. The qualitative methodology is based on the voices of a sample of adolescents (15-25), and the results show that neither intimate communication nor persona creation are articulated goals by the influenced persons when sharing images of their bodies. Other avenues are therefore proposed to know how influencers build digital character, such as technological standards or cultural

Business · Influencer marketing · Communication · Digital Games and Media · Literacy, Media, and Education · Mathematics · Media Studies and Communication · Psychology

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Open DOIOpen Access