Kullanımlar ve Doyumlar Yaklaşımı Bağlamında Televizyon İzleme Alışkanlıkları ve Motivasyonları

The aim of this research is to investigate the factors affecting the television viewing habits and motivations of students continuing their education at ankr Karatekin University.A face-toface questionnaire was randomly applied to 703 participants aged 15 and over at ankr Karatekin University, and as a result of the analysis, it was seen that the answers were collected in four factors.We named these factors as guidance, information, recreation, entertainment, and friendship.The four factors explain 63.282% of the total variance.As a result of the test, the "Cronbach Alpha" reliability coefficient was found to be 0.87.On average, 2-3 hours of television are watched per day.On weekdays and weekends, people watch television most intensively between 21.00 and 23.00 hours.In program preferences, entertainment programs are preferred in the first degree and news programs in the second degree; in channel selection, quality, entertainment, and compliance with moral values are most important.The field-based analysis of variance (ANOVA) showed that students in the health and science sciences like programs that will help them with their daily lives, while students in the social sciences like programs that will give them information.Students in the social sciences and science also like programs that will help them relax and have fun more than students in the health sciences, and students in the science and health sciences also like programs that will help them make friends and stop being lonely.In the comparison made on the basis of faculties and colleges (ANOVA), it was concluded that the students of the Faculty of Humanities and Social Sciences prefer programs for guidance relatively less than the students of other faculties and colleges; on the contrary, they prefer programs for obtaining information intensively

Computer Science · Multimedia Communication and Technology