Yapay Zekânın Halkla İlişkiler Sektöründe Kullanım Alanları ve Güncel Uygulamaların Değerlendirmeleri

The purpose of this study is to evaluate the areas of application of artificial intelligence in the public relations sector and the effectiveness of current applications in this field.A qualitative research method was adopted in the study, and document review technique was used.Academic publications, industry reports, and current application examples related to the subject were analyzed.The findings reveal that artificial intelligence is most commonly used in areas such as social media monitoring, crisis management, content production, target audience analysis, and trend tracking in the public relations field.In addition, it was found that AI-supported applications accelerate strategic communication processes and enable organizations to interact more effectively with their target audiences.However, it was concluded that AI applications do not completely eliminate the human factor, but rather need to be supported by human intelligence.The study aims to contribute to practitioners and researchers in the field by providing an up-to-date framework on the interaction between artificial intelligence and public relations.It seeks to reveal how artificial intelligence technologies are integrated into public relations processes and to evaluate the contributions and problems brought about by this integration to the sector from a holistic perspective.Understanding the future of public relations in a digitalizing world is possible through a proper understanding of this technological transformation.In this context, the study aims to contribute to the field by providing both a theoretical framework and case analyses of current applications

Creative Drama in Education · Education Practices and Challenges · Educational Leadership and Administration