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Who Actually Becomes a Silver Surfer? Prerequisites for Digital Inclusion

Bibliographic Data

ID21684296
AuthorsTobias Olsson (0000-0003-1154-5308, corresponding author), Dino Viscovi (0000-0002-3545-9423)
Year2020
Volume27
Issue3
Pages230-246
Publication date2020-07-02
Open AccessYes
TypeARTICLE
VenueJavnost - The Public (JOURNAL)
Journal identifiersISSN: 1318-3222 • E-ISSN: 1854-8377
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13183222.2020.1794403
OpenAlexW3047213903
LanguageEN
Citations received7
References cited22

The notion of silver surfers has been recurring in research for two decades. It often refers to elderly skilled and affluent users of digital media. Departing from domestication theory, and drawing on the concept of online repertoires, this article sets out to offer critical insights into what it actually takes, sociologically speaking, to become a silver surfer. The analysis starts from a set of interviews with 19 respondents (66–82 years) covering appropriation and incorporation of digital media and online repertoires. Based on insights from interview data, we turn to a quantitative analysis of a national postal survey (Swedish). In these data (N = 1,264), we first filter out the silver surfers and then perform a logistic regression analysis in order to investigate the factors that promote the status of being a silver surfer. Our analysis shows that only 19% of the sample could be categorised as silver surfers. It further reveals the important influence of factors such as age, income, interest and self-efficacy in particular. Silver surfers are a privileged group. However, contemporary ICT policy tends to assume that they are representative of senior users in general. Thus, there is a significant risk that current policy objectives will be misdirected

Appropriation · Business · Digital media · Epistemology · Media studies · Political science · Public relations · Social science · Sociology · World Wide Web · Aging and Gerontology Research · Computer Science · Sharing Economy and Platforms · Technology Use by Older Adults

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Citations per year1.75
Citation span2022 - 2026 (5)
Highly citedNo

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