Cultural Franchises or Franchising Cultures
The Case of the Hermitage Barcelona
Bibliographic Data
| ID | 21685658 |
|---|---|
| Authors | Alejandra Linares Figueruelo (0000-0001-9975-7895, corresponding author) |
| Year | 2022 |
| Volume | 74 |
| Issue | 1-2 |
| Pages | 120-133 |
| Publication date | 2022-01-02 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Museum International (JOURNAL) |
| Journal identifiers | ISSN: 1350-0775 • E-ISSN: 1468-0033 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13500775.2022.2157570 |
| OpenAlex | W4312557477 |
| Language | EN |
| Citations received | 1 |
| References cited | 3 |
Museums franchises have been part of our lives for several decades, gathering momentum and taking the cultural world by storm. These museums ‘brands’ are a product of the changes museums have experienced in the past decades that shaped their role as a social agents, and the influence of globalisation, which altered the paradigm of the essence of what museums constitute, and ultimately their new role as diplomatic agents. This article aims to analyse the development, the characteristics and the controversies that have surrounded the Hermitage Barcelona project, which embodies the challenges and opportunities new globalised museums are facing on a museological, political, economic and social level. This project raises social debates around topics such as cultural policy, branding strategy, tourism and identity, issues that it has in common with other satellite museums all over the world, such as the Louvre Abu Dhabi or the Guggenheim Museums. This strong social component underlines the importance of approaching the analysis of new museum models from an interdisciplinary, participatory and culturally sensitive perspective
Art · Citizen journalism · Cultural heritage · Cultural tourism · Environmental ethics · Globalization · Media studies · Political science · Politics · Public relations · Sociology · Tourism · Tourism geography · Visual arts · Cultural Industries and Urban Development · Diverse Aspects of Tourism Research · Museums and Cultural Heritage
| Citations per year | 1 |
|---|---|
| Citation span | 2026 - 2026 (1) |
| Highly cited | No |