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Revisiting distance decay

The evolving relationship between distance, airfare, and tourism demand in East Africa

Bibliographic Data

ID21689626
AuthorsAndrea Saayman (0000-0002-9506-8141, North-West University), Neelu Seetaram (0000-0002-5572-1687, Leeds Beckett University)
Year2026
Publication date2026-06-23
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTourism Economics (JOURNAL)
Journal identifiersISSN: 1354-8166 • E-ISSN: 2044-0375
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/13548166261462972
OpenAlexW7165681744
LanguageEN
References cited35

This paper examines distance decay in international tourism demand for East African destinations using bilateral panel data from 86 origin countries to 14 destinations over a 15-year period. Adopting a gravity model framework, the study extends conventional specifications by jointly incorporating geographical distance and airfare to distinguish between physical and economic dimensions of accessibility. The results confirm that distance negatively affects tourist arrivals, while cultural proximity variables significantly shape tourism flows. However, airfare partially mediate the impact of distance, indicating that travel cost does not fully substitute for spatial separation. Moreover, the relationship between distance and tourism demand is nonlinear, revealing multiple peaks in distance decay curves rather than the traditional single-peak pattern. These dynamics evolve over time, reflecting market diversification and improved connectivity across the region. By focusing on an underexplored African context, the study contributes new empirical insights into the complex spatial structure of tourism flows

Destinations · Distance decay · Empirical research · Geographical distance · Gravity model of trade · Panel data · Supply and demand · Tourism · Diverse Aspects of Tourism Research · Regional Economics and Spatial Analysis · Spatial and Panel Data Analysis

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