Applying discrete choice models to understand sport tourists’ heterogeneous preferences for Winter Olympic travel products
Bibliographic Data
| ID | 21689808 |
|---|---|
| Authors | Seong Ok Lyu (0000-0003-3399-4120, Korea University, Republic of Korea, corresponding author) |
| Year | 2021 |
| Volume | 27 |
| Issue | 3 |
| Pages | 482-499 |
| Publication date | 2021-05-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Tourism Economics (JOURNAL) |
| Journal identifiers | ISSN: 1354-8166 • E-ISSN: 2044-0375 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/1354816619899222 |
| OpenAlex | W3000319545 |
| Language | EN |
| Citations received | 3 |
| References cited | 35 |
This study aims to better understand how South Korean sport tourists show their preferences for Winter Olympic travel products. Comparing a series of discrete choice model (DCM) techniques, this study also investigates what attributes comprising PyeongChang Winter Olympic travel products are considered by sport tourists important and how they make trade-offs among those attributes for purchasing an optimal product. Study findings suggest that respondents place distinctive importance on each attribute to yield their greatest amount of utility through jointly considering a set of Olympic travel product attributes. Results also indicate that sport tourists put high willingness-to-pay values for multiple opportunities of attending skating competitions and popular tournaments while they show strong interests in more sightseeing and recreational experiences. Based on different DCM estimation results, several management strategies are presented for developing quality Olympic travel products
Advertising · Business · Discrete choice · Econometrics · Economics · Estimation · Geography · Microeconomics · Political science · Purchasing · Recreation · Tourism · Willingness to pay · Diverse Aspects of Tourism Research · Economic and Environmental Valuation · Mathematics · Recreation, Leisure, Wilderness Management · Marketing
Applied Choice Analysis
Conjoint Analysis in Marketing
A latent class model for discrete choice analysis
Quasi-random maximum simulated likelihood estimation of the mixed multinomial logit model
Understanding Heterogeneous Preferences in Random Utility Models
Using Choice Experiments to Value the Environment
The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours
The destination product and its impact on traveller perceptions
Why travel to the Fifa World Cup? Effects of motives, background, interest, and constraints
Small-scale event sport tourism
Strategic planning before and after a mega-event
Sport tourism as the celebration of subculture
| Unique citing works | 3 |
|---|---|
| Citations per year | 3 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |