It’s the Real thing
Contested media discourse and the UK Sugar Tax
Bibliographic Data
| ID | 21696050 |
|---|---|
| Authors | Elizabeth Daniel (0000-0001-8106-5364, The Open University), Terry O’Sullivan (0000-0003-4096-822X, The Open University), Fiona Harris (0000-0003-3258-5624) |
| Year | 2022 |
| Volume | 26 |
| Issue | 4 |
| Pages | 401-419 |
| Publication date | 2022-11-28 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Communication Management (JOURNAL) |
| Journal identifiers | ISSN: 1363-254X • E-ISSN: 1478-0852 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/jcom-04-2022-0038 |
| OpenAlex | W4308787991 |
| Language | EN |
| References cited | 31 |
Purpose Health policies often require individuals to limit behaviours deemed enjoyable or suffer other burdens. This leads to considerable and contested discourse often played out in the popular media. The aim of this study is to determine the effects of such contested media discourse on viewers' perceived attitude change towards the target behaviour. Design/methodology/approach Combining concepts from discourse analysis and marketing-psychology elaboration models, the authors undertook an online survey in which a large sample of the public ( N = 855) watched parts of a real daytime news debate on the UK Sugar Tax. The authors then evaluated the effects of this discourse on the perceived understanding of the tax and perceived attitude change to the consumption of sugary drinks. Findings Participants differentiated between parts of the discourse related to facts and arguments (termed argument-related discourse devices) and parts related to the format and tone of the debate (termed debate-/speaker-related discourse devices). Contrary to what might be expected, debate-/speaker-related discourse devices, which might be thought of as subjective, appeared to effect positive perceived attitude change through a cognitive processing route that involved perceived improved understanding. The argument-related discourse devices, which may appear objective or rational, were not associated with perceived improved understanding but were directly associated with positive perceived attitude change. Originality/value Given the authors' interest in the relationship between discourse and perceived attitude change, the authors take the novel step of linking concepts from discourse analysis with models of attitude change taken from the marketing-psychology domain. Furthermore, the authors' large-scale survey “democratises” discourse analysis, allowing non-expert participants to reflect upon discourse
Critical discourse analysis · Discourse analysis · Elaboration likelihood model · Ideology · Linguistics · Originality · Persuasion · Political science · Politics · Social science · Sociology · Climate Change Communication and Perception · Consumer Behavior in Brand Consumption and Identification · Law · Psychology · Social and Intergroup Psychology · Social Psychology
An Evaluation of Amazon’s Mechanical Turk, Its Rapid Rise, and Its Effective Use
Attitudes and Attitude Change
Cutoff criteria for fit indexes in covariance structure analysis
Science communication, strategic communication and rhetoric
Polarizing Organizations and Image Repair
Does Ability Contribute to Partisan Bias
Understanding “understanding” in Public Understanding of Science
The Elaboration Likelihood Model of Persuasion
Reframing obesity
Multimodal strategies of emotional governance
Correlations Among Variables in Message and Messenger Credibility Scales
Testing the mediating role of cognitive responses in the elaboration likelihood model
Non-neutrality and argument in the hybrid political interview
Critical discourse analysis and critical policy studies
Central and Peripheral Routes to Advertising Effectiveness
A Meta-Analysis of the ELM's Argument Quality × Processing Type Predictions
Get MediaSmart(R)
| Citation velocity | historical |
|---|---|
| Highly cited | No |