Understanding President Trump supporters’ behaviors about a political controversy
Bibliographic Data
| ID | 21696115 |
|---|---|
| Authors | Arunima Krishna (0000-0002-2808-6614, Boston University), Soojin Kim (0000-0003-3141-8621, University of Technology Sydney) |
| Year | 2020 |
| Volume | 24 |
| Issue | 2 |
| Pages | 119-136 |
| Publication date | 2020-05-07 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Communication Management (JOURNAL) |
| Journal identifiers | ISSN: 1363-254X • E-ISSN: 1478-0852 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/jcom-02-2020-0008 |
| OpenAlex | W3024956691 |
| Language | EN |
| Citations received | 2 |
| References cited | 48 |
Purpose This study seeks to understand Trump supporters’ behaviors on social media in the wake of a political controversy: US President Trump’s continued support for Judge Roy Moore’s candidacy for the US Senate representing the state of Alabama despite several allegations of sexual assault against him. Design/methodology/approach Few days before the special election was held in Alabama, an online survey was conducted among 325 supporters of President Trump to explore Trump supporters’ social media behaviors, including the unfriending/unfollowing contacts and speaking out about the controversy. Findings We found a negative presidential image to influence individuals’ loss of face, and such loss of face to impact unfriending/unfollowing behaviors on social media, as well as outspokenness. Furthermore, the differences between strong issue supporters and weak issue supporters’ opinions of climate perceptions and outspokenness were investigated. Originality/value Rather than using fear of isolation as the mediator between opinion climate and willingness to speak out, as is generally the case in the spiral of silence model (Moy et al. , 2001), this study investigated the role of another affective indicator, loss of face on two social media behaviors, outspokenness, and unfollowing/unfriending contacts on social media
Candidacy · Originality · Perception · Political science · Politics · Presidential election · Presidential system · Public relations · Social media · Sociology · Law · Opinion Dynamics and Social Influence · Psychology · Social and Intergroup Psychology · Social Media and Politics · Social Psychology
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| Unique citing works | 2 |
|---|---|
| Citations per year | 0,4 |
| Citation span | 2021 - 2025 (5) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |