How do affective and cognitive involvement affect tourism intentions

A perspective on blogger impact

Bibliographic Data

ID21698320
AuthorsTao Hu (0000-0001-7893-096X, Hainan University), Hu Tao (0009-0003-9301-8022, Hainan University), Song Peiying (Hainan University, corresponding author), Wu Huihui (Hainan University), Feng Jiamin (Hainan University), Feng Jia-min (Hainan University)
Year2025
Volume28
Issue20
Pages3337-3356
Publication date2025-10-18
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2024.2392763
OpenAlexW4401657046
LanguageEN
Citations received5
References cited60

Social Network Services (SNS) platforms are crucial sources of travel information. Xiaohongshu, a highly esteemed platform in China and globally, provides travel guides and lifestyle information. Empirical studies on how influencers, as well as the affective and rational factors of travel user-generated content (UGC) affect travel intentions are limited. Based on involvement theory and dual-system theory, this study uses topic modelling, sentiment analysis, and semantic network visualization to analyze travel posts and comments on Xiaohongshu. It reveals the affective and functional factors of posts by bloggers of varying impact and their effects on audience affective and cognitive involvement, processing systems, and travel intentions. The results are as follows: (1) Posts by medium-impact bloggers are more successful in generating and enhancing travel intentions. (2) Affective factors trigger affective involvement and processing, driving heuristic travel intentions; functional factors drive cognitive processing through cognitive involvement, leading to cognitive travel intentions. (3) The proper emotional intensity of affective and functional factors effectively transmits information, builds audience confidence, and maximises the enhancement of travel intentions. This study enriches the research viewpoint and theoretical foundation of enhancing travel intentions, providing practical recommendations for tourism practitioners in creating appropriate and effective emotional promotional content

Advertising · Business · Cognition · Influencer marketing · Information processing theory · Social media · Tourism · World Wide Web · Advanced Text Analysis Techniques · Applied Psychology · Computer Science · Digital Marketing and Social Media · Media Influence and Health · Psychology · Social Psychology · Marketing

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