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Exploring hedonic and calculated hedonic motivation and well-being in cultural tourism

Bibliographic Data

ID21698617
AuthorsVanessa Quintal (0000-0001-6179-317X, Curtin University, corresponding author), Qihao Xiong (0000-0002-0656-4195, Curtin University), Ian Phau (0000-0002-0759-6092, Curtin University)
Year2025
Pages1-15
Publication date2025-07-13
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2025.2531570
OpenAlexW4412383010
LanguageEN
Citations received2
References cited37

This research explores how cultural tourists with orientation, motive and desire for well-being direct their behaviour. Specifically, it examines the interacting and moderating impacts of motivation and perceived well-being on orientation and behavioural intention towards cultural tourism from the perspectives of hedonism and calculated hedonism. Consequently, it identified distinct hedonic (Enduring Upbeats and Enduring Despondents) and calculated hedonic (Enduring Upbeats and Hopeful Despondents) well-being cohorts. Further, the majority of hypothesised relationships was supported, showing significant differences between the hedonic and calculated hedonic cohorts. Theoretically, the research is arguably the first to examine how motivation moderates the orientation-behavioural intention relationship; derive a segmentation typology of cultural tourist well-being; and introduce a decision-making framework of cultural tourists from the perspectives of hedonism and calculated hedonism. Managerially, the research underlines the need to design goal-oriented cultural experiences; develop differentiated service strategies; and implement personalised marketing initiatives that leverage well-being goals

Business · Economics · Geography · Tourism · Diverse Aspects of Tourism Research · Psychology · Recreation, Leisure, Wilderness Management · Sport and Mega-Event Impacts · Marketing

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Unique citing works2
Citations per year2
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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